1112 Delivery: The All-in-One Food Delivery Platform

Project Background

In 2019, the 1112 Delivery mobile application was introduced by our client, Minor International, with the goal of exceeding users' expectations.

With this single mobile app, users can enjoy the convenience of ordering from any of Minor Food Group's brands including The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Bonchon, The Coffee Club, S&P and more. The service is available through the web, iOS and Android, or by dialing the 1112 call center.

Design System

The 1112 Delivery design system includes a complete set of standards intended to manage design at scale using reusable components and patterns.

In order to ensure design consistency and easy future maintenance, the design system incorporates components that represent 1112 Delivery's branding such as colour, typeface, and common elements such as buttons and headers.

Illustrations

For the project's scope and direction, we began by setting the mood and tone for 1112 Delivery to be "friendly and creative." We wanted the app to reflect the most intuitive and convenient food ordering experience.

Iconography

Since the 1112 Delivery platform hosts multiple brands, it was important to design a global iconographic system to fit well visually and functionally with their various brand identities.

Goals and Objectives

The most important things that consumers are looking for in a food delivery service are speed of delivery and quality of food. However, the sales channel remains an important role in this aggressive market competition.

The 1112 Delivery application is aimed to fulfill users' demand from the perspective of before and after sales service. We therefore had the goal to develop a user-friendly application that is easy to use, highlights menus from the brand portfolio, allows ordering in just a few clicks, and offers status tracking from order through delivery. In addition to the user-centric UX/UI design, we also care about the code base, which is easy to maintain for ongoing feature enhancement.

SDLC Methodology

As our client is one of the largest quick-service restaurant companies with a rapidly-expanding portfolio, we needed a flexible and responsive project approach to accommodate the rapidly changing landscape. We chose an Agile Kanban methodology to enable continuous delivery while always focusing on the highest-value tasks.

The New 1112 Experience

Our final design evolved from multiple iterations early in the UX/UI phase. We arrived at the end result from analyzing the client's pain points and their desire to create a comprehensive platform inclusive of their brands.

Discover New Dishes

Most people have their favorite menus. We, however, believe that the users of the platform love to try something new. We give priority to the menu image because we believe that the image is powerful to attract the user. However, it is also essential for the user to see relevant information to make a choice. So, all information is available at a glance without another click.

More Rewarding

Among all brands available in the platform, The Pizza Company was selected to be the first brand that users can earn Rewards Points from, with every pizza order made through the 1112 Delivery app.

The user can simply register and link a TPC rewards membership with a mobile number and start earning points.

Variety with Simplicity

Choose different kinds of menu for family meals or a party with friends in a single order. We make it easy for the user to order, pay and receive them all together in one delivery.

A Search to Satisfy Your Cravings

With more than 300 menus from various brands available in the user's area, product search helps users to discover their favorite menu easily. Users can simply enter either Thai or English keywords and get the most popular menus matched with the keyword in return as search results.