Liberator Investment & Stock Trading App
Designing a user-friendly investment app for Liberator, making stock trading and financial literacy accessible to a new generation of Thai investors.
Liberator
Services Provided
Mobile DevelopmentUX/UI DesignBrand IdentityFinancial System Integration
The Challenge
Liberator aimed to democratize investing in Thailand by creating an app that makes stock trading approachable for first-time investors while still powerful enough for experienced traders.
Our Solution
We designed and built a clean, educational investment app with simplified onboarding, intuitive stock browsing, portfolio tracking, and financial literacy content, all wrapped in a friendly, approachable brand identity.
Project Overview
Liberator set out to break down barriers to investing in Thailand, targeting young professionals and first-time investors who find traditional brokerage apps intimidating. They needed an app that was both approachable and functional.
Our Approach
- Brand Identity: Created a fresh, friendly visual identity with blue tones, illustrations, and approachable typography
- User Research: Interviewed first-time and experienced investors to understand pain points
- Progressive Complexity: Designed interfaces that start simple but reveal depth as users grow
- Education First: Integrated financial literacy content throughout the experience
Key Features
Simplified Onboarding
- Streamlined KYC process with document scanning
- Risk assessment with clear, visual explanations
- Account approval status tracking
Stock Trading
- Clean, easy-to-read stock charts and data
- Simplified buy/sell flow
- US Stock and Thai Stock (SET) support
- Cash balance and portfolio overview
Portfolio Tracking
- At-a-glance portfolio performance
- Individual holding details
- Gain/loss visualization with percentages
Financial Education
- Educational content integrated into the app flow
- Investment guides for beginners
- Market insights and analysis
Design System
- Color Palette: Navy blue primary with semantic colors for actions and states
- Illustrations: Custom illustrations depicting investment concepts in friendly, approachable style
- Typography: Clean, modern typeface for readability