Liberator Investment & Stock Trading App
Designing a user-friendly investment app for Liberator, making stock trading and financial literacy accessible to a new generation of Thai investors.
Liberator
6 months
8 team members
Services Provided
Mobile DevelopmentUX/UI DesignBrand IdentityFinancial System Integration
The Challenge
Liberator aimed to democratize investing in Thailand by creating an app that makes stock trading approachable for first-time investors while still powerful enough for experienced traders.
Our Solution
We designed and built a clean, educational investment app with simplified onboarding, intuitive stock browsing, portfolio tracking, and financial literacy content, all wrapped in a friendly, approachable brand identity.
Results
100K+
New Investors
First-time investors onboarded in 6 months
-70%
Account Opening
Reduction in account opening time
4.6
App Rating
Average app store rating
Project Overview
Liberator set out to break down barriers to investing in Thailand, targeting young professionals and first-time investors who find traditional brokerage apps intimidating. They needed an app that was both approachable and functional.
Our Approach
- Brand Identity: Created a fresh, friendly visual identity with blue tones, illustrations, and approachable typography
- User Research: Interviewed first-time and experienced investors to understand pain points
- Progressive Complexity: Designed interfaces that start simple but reveal depth as users grow
- Education First: Integrated financial literacy content throughout the experience
Key Features
Simplified Onboarding
- Streamlined KYC process with document scanning
- Risk assessment with clear, visual explanations
- Account approval status tracking
Stock Trading
- Clean, easy-to-read stock charts and data
- Simplified buy/sell flow
- US Stock and Thai Stock (SET) support
- Cash balance and portfolio overview
Portfolio Tracking
- At-a-glance portfolio performance
- Individual holding details
- Gain/loss visualization with percentages
Financial Education
- Educational content integrated into the app flow
- Investment guides for beginners
- Market insights and analysis
Design System
- Color Palette: Navy blue primary with semantic colors for actions and states
- Illustrations: Custom illustrations depicting investment concepts in friendly, approachable style
- Typography: Clean, modern typeface for readability
Results
Liberator successfully lowered the barrier to investing:
- 100K+ first-time investors onboarded in 6 months
- 70% reduction in account opening time
- 4.6-star app rating
- Recognized as one of Thailand's most user-friendly investment apps
"OOZOU understood our mission to make investing accessible. The app design removes the intimidation factor and makes our users feel confident."
CEO
Liberator