Disrupting the Home Services Industry with MY Home
How we brought SCG HOME's services to a mobile app: MY Home, a Flutter application for iOS and Android that helps home lovers monitor their home's health, consult home experts and contact the maintenance services team.
Services Provided
The Challenge
Our Solution
Happiness Begins at MY Home
SCG HOME is one of the world's leading manufacturers and distributors of a vast range of home improvement products and building materials. With a focus on elevating SCG's customer experience, here is how we brought their services to a mobile app.
Manage your home by yourself: with this concept initiated by the SCG HOME team, we produced a mobile application for all home lovers called MY Home.
The team utilised Flutter, an open source UI framework that allows building beautiful native mobile apps for both iOS and Android. After two and a half months, we produced a mobile application along with a CMS web app to manage its content. MY Home was successfully launched in June 2021, delivering on three key concepts:
- Easily and conveniently monitor your home's health
- Discuss problems with a home expert
- Keep your home looking beautiful with an easy way to contact the home maintenance services team
Design System
MY Home's digital design system consists of a complete set of standards intended to manage design at scale using reusable components and patterns.
Iconography
MY Home's icons are designed to be understandable and, most importantly, friendly. Each icon is simplified to its aesthetic form without stripping out its principal characteristics.
Challenges and Technology
The user experience stage, more widely known as UX, consisted of our team presenting wireframes to the client in order to confirm the user journey before focusing on the UI elements. Wireframes provide a blueprint of the page structure, layout, information and functions. As they are intended to convey the product concept, all styling, colour and graphics are kept to a minimum.
On the development side, Flutter proved to be a highly effective tool for building cross-platform applications. It simplifies the development of common components and reduces the amount of work needed for platform-specific adjustments. Flutter's widget-based system maps very well to the design process, helping accelerate the overall delivery of the app.
The challenges were mostly in the form of the Flutter framework not yet having out-of-the-box solutions for some features, such as Facebook Analytics and web callback handling. However, Flutter's flexibility enabled the developers to easily create custom solutions when native plugins were not available. OOZOU is increasingly using Flutter as an alternative to native iOS and Android development on new projects.
New User Experiences
Our final design was based on multiple iterations throughout the UX and UI phases. We came to this end result by utilising pain points of current SCG customers and consumers in the home service industry, as well as the goals and objectives set initially.
New Look
Within a month after the first release, the customer tasked us to redesign the Home dashboard to contain more interactive components in order to further engage users in using the mobile app. This was achieved by adding new features to support all home lovers.
Offers
The Offers module draws engagement from users, as they can easily find promotions during special events or campaigns in this section. Promotions can be obtained either by reading through the campaign details or by copying the promotion code provided within the app and applying it on the product shopping page. We wanted to provide a worry-free experience for users to be able to design and organise their homes.
Onboarding
Implementing a user friendly experience is the most important aspect of encouraging user engagement when we launch new features. We came up with simple and easy to follow graphics together with interactive actions to educate users on what's new in the app.
