SCG Prompt Plus Building Materials E-Commerce
Building a comprehensive e-commerce platform for SCG Prompt Plus, digitizing the building materials shopping experience with product catalogs, flash sales, and contractor tools.
提供的服務
挑戰
我們的解決方案
成果
Project Overview
SCG, one of Southeast Asia's largest conglomerates, launched Prompt Plus as their digital commerce initiative for building materials. They needed a platform that could handle complex product catalogs and serve diverse customer segments.
我們的方法
Customer Segmentation**: Designed separate experiences for homeowners, contractors, and bulk buyers 2. Product Architecture: Built flexible catalog system for diverse building materials 3. Visual Design: Bold red-themed design aligned with Prompt Plus brand identity 4. Supply Chain Integration: Connected with SCG's warehouse and logistics systems
Key Features
Product Catalog
- Browse by material type (tiles, roofing, cement, paint, etc.)
- Detailed product specifications with dimensions and colors
- Color and variant selection with visual swatches
- Multi-brand product listings (SCG, partner brands)
Shopping Experience
- Flash sale campaigns with countdown timers
- Category navigation with intuitive filtering
- Product comparison tools
- Bulk ordering for contractors
Design System
- Comprehensive component library
- Typography and icon systems
- Color palette aligned with Prompt Plus branding
- Responsive design for desktop and mobile
Business Tools
- Contractor accounts with special pricing
- Order management and tracking
- Delivery scheduling by location
- Invoice and receipt management
Results
The Prompt Plus platform digitized SCG's building materials business:
- 5x growth in online sales within the first year
- 10K+ products in the catalog
- 50K+ registered contractors and homeowners
- New revenue channel complementing physical stores
"The Prompt Plus platform has opened an entirely new sales channel for us. Contractors especially love the convenience of ordering materials online."