Talaad Thai Online Fresh Market App
Digitizing Thailand's largest wholesale fresh market with a mobile app for online ordering of fresh produce, groceries, and market goods with delivery to your door.
Talaad Thai
Services Provided
Mobile DevelopmentUX/UI DesignE-Commerce DevelopmentLogistics Integration
The Challenge
Talaad Thai, Thailand's largest wholesale fresh market, needed to expand beyond their physical location by offering an online ordering platform for fresh produce, allowing customers to shop from the market without visiting in person.
Our Solution
We designed and built a fresh, approachable mobile app with intuitive product browsing by category, search with autocomplete, promotional deals, shopping cart with delivery scheduling, and order tracking.
Project Overview
Talaad Thai (ตลาดไท), the largest wholesale fresh market in Thailand, wanted to bring their vast selection of fresh produce, meats, seafood, and groceries online, making market-fresh goods accessible to customers across Bangkok and beyond.
Our Approach
- Market Research: Studied how customers shop at fresh markets, browsing by category, comparing freshness, and building orders
- Fresh-First Design: Created a bright, clean UI with green tones that evoke freshness and the organic market experience
- Category Architecture: Organized thousands of products into intuitive categories matching how people shop at the physical market
- Delivery Logistics: Integrated cold chain delivery to ensure produce freshness
Key Features
Product Browsing
- Category-based navigation (vegetables, fruits, meats, seafood, etc.)
- Visual product cards with pricing and weight
- Search with autocomplete and smart suggestions
- Promotional banners with percentage discounts (e.g., 30% off organic potatoes)
Shopping Experience
- Easy add-to-cart with quantity selection
- Real-time order total and delivery fee calculation
- Delivery address management
- Scheduled delivery time slots
Promotions & Discovery
- Featured promotional deals on the home screen
- Category spotlights with curated selections
- New product highlights
- Seasonal specials
Order Management
- Order tracking from confirmation to delivery
- Order history for easy reordering
- Delivery status notifications
- Customer support chat
Design Highlights
- Fresh green color palette reflecting the market's natural, fresh positioning
- Custom illustrations of friendly market vendors and shoppers
- Product photography standards ensuring appetizing presentation
- Intuitive category icons for quick navigation