The Pizza Company Mobile Ordering App
Redesigning The Pizza Company's mobile ordering experience with a rich menu, pizza customization, real-time order tracking, and promotional deals for Thailand's leading pizza chain.
The Pizza Company
Services Provided
Mobile DevelopmentUX/UI DesignE-Commerce IntegrationReal-time Tracking
The Challenge
The Pizza Company, Thailand's largest pizza chain, needed to modernize their mobile ordering app with better menu browsing, pizza customization, real-time order tracking, and tighter integration with their promotions and loyalty system.
Our Solution
We redesigned and rebuilt the app with a vibrant green-themed interface, rich menu with deals, pizza size and ingredient customization, multi-step order status tracking with driver location, and prominent promotional campaigns.
Project Overview
The Pizza Company (1112), Thailand's largest pizza chain and part of Minor Food Group, partnered with us to completely revamp their mobile ordering experience to drive direct orders and enhance customer satisfaction.
Our Approach
- Competitive Analysis: Studied leading food delivery apps to identify best practices
- Brand Alignment: Designed with The Pizza Company's signature green, maintaining brand recognition across seasonal app icons
- Order Flow Optimization: Streamlined the path from browsing to checkout
- Real-time Infrastructure: Built order tracking with live driver location
Key Features
Rich Menu Experience
- Visual menu with appetizing food photography
- Best deals and member exclusives prominently featured
- Deal of the month and limited-time offers
- Quick access to order history for reordering
Pizza Customization
- Size selection (Small, Medium, Large)
- Ingredient customization, add or remove toppings
- Topping details with pricing (e.g., Sliced Bacon, Mozzarella Cheese, Pineapple)
- Visual pizza preview during customization
Real-time Order Tracking
- Multi-step order status progression
- Order Received
- Being Prepared
- On Its Way
- Delivered
- Live driver location on map
- Estimated delivery time with timestamps
- Delivery driver contact information
Promotions & Seasonal Campaigns
- Rotating app icons for seasonal campaigns (Christmas, New Year, etc.)
- Banner promotions on the home screen
- Exclusive member deals
- Pizza Tracker gamification