Talaad Thai Online Fresh Market App
Digitizing Thailand's largest wholesale fresh market with a mobile app for online ordering of fresh produce, groceries, and market goods with delivery to your door.
提供的服務
挑戰
我們的解決方案
成果
Project Overview
Talaad Thai (ตลาดไท), the largest wholesale fresh market in Thailand, wanted to bring their vast selection of fresh produce, meats, seafood, and groceries online, making market-fresh goods accessible to customers across Bangkok and beyond.
我們的方法
Market Research**: Studied how customers shop at fresh markets，browsing by category, comparing freshness, and building orders 2. Fresh-First Design: Created a bright, clean UI with green tones that evoke freshness and the organic market experience 3. Category Architecture: Organized thousands of products into intuitive categories matching how people shop at the physical market 4. Delivery Logistics: Integrated cold chain delivery to ensure produce freshness
Key Features
Product Browsing
- Category-based navigation (vegetables, fruits, meats, seafood, etc.)
- Visual product cards with pricing and weight
- Search with autocomplete and smart suggestions
- Promotional banners with percentage discounts (e.g., 30% off organic potatoes)
Shopping Experience
- Easy add-to-cart with quantity selection
- Real-time order total and delivery fee calculation
- Delivery address management
- Scheduled delivery time slots
Promotions & Discovery
- Featured promotional deals on the home screen
- Category spotlights with curated selections
- New product highlights
- Seasonal specials
Order Management
- Order tracking from confirmation to delivery
- Order history for easy reordering
- Delivery status notifications
- Customer support chat
Design Highlights
- Fresh green color palette reflecting the market's natural, fresh positioning
- Custom illustrations of friendly market vendors and shoppers
- Product photography standards ensuring appetizing presentation
- Intuitive category icons for quick navigation
Results
Talaad Thai Online brought the wholesale market experience to mobile:
- 20K+ monthly orders through the app
- 65% monthly repeat order rate
- 50km delivery radius from Talaad Thai
- Successfully expanded customer base beyond walk-in shoppers
"The online app has opened our market to customers who could never visit in person. Fresh produce delivered straight from Talaad Thai，it's a game changer."