The Pizza Company Mobile Ordering App
Redesigning The Pizza Company's mobile ordering experience with a rich menu, pizza customization, real-time order tracking, and promotional deals for Thailand's leading pizza chain.
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課題
ソリューション
成果
Project Overview
The Pizza Company (1112), Thailand's largest pizza chain and part of Minor Food Group, partnered with us to completely revamp their mobile ordering experience to drive direct orders and enhance customer satisfaction.
私たちのアプローチ
Competitive Analysis**: Studied leading food delivery apps to identify best practices 2. Brand Alignment: Designed with The Pizza Company's signature green, maintaining brand recognition across seasonal app icons 3. Order Flow Optimization: Streamlined the path from browsing to checkout 4. Real-time Infrastructure: Built order tracking with live driver location
Key Features
Rich Menu Experience
- Visual menu with appetizing food photography
- Best deals and member exclusives prominently featured
- Deal of the month and limited-time offers
- Quick access to order history for reordering
Pizza Customization
- Size selection (Small, Medium, Large)
- Ingredient customization、add or remove toppings
- Topping details with pricing (e.g., Sliced Bacon, Mozzarella Cheese, Pineapple)
- Visual pizza preview during customization
Real-time Order Tracking
- Multi-step order status progression
- Order Received
- Being Prepared
- On Its Way
- Delivered
- Live driver location on map
- Estimated delivery time with timestamps
- Delivery driver contact information
Promotions & Seasonal Campaigns
- Rotating app icons for seasonal campaigns (Christmas, New Year, etc.)
- Banner promotions on the home screen
- Exclusive member deals
- Pizza Tracker gamification
Results
The redesigned app became The Pizza Company's primary ordering channel:
- 55% increase in mobile app orders
- 90% of customers actively use order tracking
- 4.5-star app rating post-redesign
- Significant shift from call-in to digital ordering
"The redesigned app has become our primary ordering channel. Customers love the customization options and being able to track their pizza in real time."